The Mission of SEO Philippines Post-Penguin and Panda
One of the biggest challenges on SEOs during the past two years is recovering from blows of a Google Panda or Penguin penalty. Many of the websites that were affected by these algorithms and their subsequent updates suffered heavy losses. PR goes down, SERP ranking plummets, and as a direct result the traffic rate and conversions also take a nosedive. Naturally, the repercussions on sales were very disappointing. Penalized websites were basically pushed back to square one.
Service providers of SEO Philippines had to step up to the challenge of getting a penalized website to recover from the penalties imposed on it. Coping with the losses may be difficult, but the even bigger problem is earning back that page rank and recovering the original stats of the website.
SEO Philippines’ First Step to Recovery
In fairness to Google, there were indeed many websites that had enjoyed the benefits of having a high PR and SERPs ranking even though their contents were practically rubbish. There are websites that are built lovingly and diligently by responsible website administrators and content writers, yet they are ranked lower than those bogus sites. The Penguin and Panda updates helped correct that immediately soon after they were introduced to the search algorithms.
It is therefore necessary for any SEO Philippines service provider to have a website audit first and give a thorough and honest assessment of the penalized website’s status. SEOs need to determine if the website is worth recovering as it is, or if it needs a major overhaul from content to layout to link profile. Sometimes though it's better to start from scratch again if the website was so badly hit. They might be more difficult to rank than brand-new websites that are started post-Penguin and Panda.
Depending on the findings of the audit, SEO Philippines companies may proceed with all or some of the following damage control strategies:
1. Identify backlinks that come from lower-ranking websites and request to have them removed in order to improve overall link profile.
2. Clean out unnecessary graphics, videos and other decors from the website to prevent them from slowing page time. Keeping things simple yet attractive (and professional-looking, when necessary) will be the goal for website layout and design.
3. Remove articles and other content that are not well-written, not carefully researched, not informative, and basically not of any value to the visitors or the site itself.
4. Produce fresh, original, and high-quality content. A blog roll, news or articles section is recommended because this is where new content can be regularly added. As SEOs know, regularly publishing new content is one way to keep websites in the search engines’ radars.
5. Map out the site navigation and organize the internal pages to improve user experience and to make it easier for bots to crawl and index the revamped pages of the website.
There are more that can—and should—be done for penalized websites. Having experienced SEOs and other Internet experts is an advantage for the SEO Philippines industry. Their knowledge, plus the dedication of the rest of their teams, is the driving force that propels penalized websites to jump back in game mode.
One of the biggest challenges on SEOs during the past two years is recovering from blows of a Google Panda or Penguin penalty. Many of the websites that were affected by these algorithms and their subsequent updates suffered heavy losses. PR goes down, SERP ranking plummets, and as a direct result the traffic rate and conversions also take a nosedive. Naturally, the repercussions on sales were very disappointing. Penalized websites were basically pushed back to square one.
Service providers of SEO Philippines had to step up to the challenge of getting a penalized website to recover from the penalties imposed on it. Coping with the losses may be difficult, but the even bigger problem is earning back that page rank and recovering the original stats of the website.
SEO Philippines’ First Step to Recovery
In fairness to Google, there were indeed many websites that had enjoyed the benefits of having a high PR and SERPs ranking even though their contents were practically rubbish. There are websites that are built lovingly and diligently by responsible website administrators and content writers, yet they are ranked lower than those bogus sites. The Penguin and Panda updates helped correct that immediately soon after they were introduced to the search algorithms.
It is therefore necessary for any SEO Philippines service provider to have a website audit first and give a thorough and honest assessment of the penalized website’s status. SEOs need to determine if the website is worth recovering as it is, or if it needs a major overhaul from content to layout to link profile. Sometimes though it's better to start from scratch again if the website was so badly hit. They might be more difficult to rank than brand-new websites that are started post-Penguin and Panda.
Depending on the findings of the audit, SEO Philippines companies may proceed with all or some of the following damage control strategies:
1. Identify backlinks that come from lower-ranking websites and request to have them removed in order to improve overall link profile.
2. Clean out unnecessary graphics, videos and other decors from the website to prevent them from slowing page time. Keeping things simple yet attractive (and professional-looking, when necessary) will be the goal for website layout and design.
3. Remove articles and other content that are not well-written, not carefully researched, not informative, and basically not of any value to the visitors or the site itself.
4. Produce fresh, original, and high-quality content. A blog roll, news or articles section is recommended because this is where new content can be regularly added. As SEOs know, regularly publishing new content is one way to keep websites in the search engines’ radars.
5. Map out the site navigation and organize the internal pages to improve user experience and to make it easier for bots to crawl and index the revamped pages of the website.
There are more that can—and should—be done for penalized websites. Having experienced SEOs and other Internet experts is an advantage for the SEO Philippines industry. Their knowledge, plus the dedication of the rest of their teams, is the driving force that propels penalized websites to jump back in game mode.
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